Vizeum has been appointed media agency of record for Capri Sun in Europe after a competitive pitch. The scope includes all media channels across online and offline in Belgium, France, Netherlands, Portugal, Spain, Sweden and U.K.
The pitch process began in October 2018, and included a number of agencies.
Thomas Le Thierry, Global President Vizeum said: “Capri Sun is a fantastic household brand across the world and we are delighted to be working with them in Europe. We love that they have a long-standing heritage and have kept true to their brand identity and product portfolio; like Vizeum, innovation is at the heart of what they do. Together, we will leverage the full force of data, media and technology to deliver a step-change in their brand communication.
Jan Strubel, Capri Sun Group said: “We are excited to have found with Vizeum a strong media agency partner for our European region. We are confident that their excellent skill-set will support us on our growth journey by taking how we talk to our consumers to the next level.”